Honest House created a logo and brand mark for Indiana-based, Minted Home. They offer professional staging and cleaning services for homes, rentals, and commercial properties. Their goal was to represent simple and uncluttered while incorporating an icon of a flower, especially a succulent plant.
Honest House worked with Minted Home founder to develop a successful logo in several steps. After choosing a type-based design, we incorporated a modern representation of a succulent plant, as desired. With the main logo developed, we experimented with many color options, which we finalized into beautiful shades of green and aqua blue.